Following our recent away day recap, here’s a deeper dive into the strategic discussions we had to shape the future growth and success of Adaptive Accountancy. If you missed yesterday’s blog, we recommend checking it out!

Capacity Planning and Team Growth

First up, we reviewed our current team’s capacity. Understanding our current limits helps us maintain service quality as we grow. We identified potential bottlenecks that could emerge with our projected growth trajectory and planned proactive solutions, including clearly defining what roles our next hires should fill.

Essential Performance Indicators (KPIs)

To track our progress effectively, we agreed upon key performance indicators (KPIs) crucial for monitoring our financial health and growth:

• Monthly Recurring Revenue (MRR) – Stability and growth indicator
• Revenue Per Employee – Efficiency and productivity indicator
• EBITDA (Earnings Before Interest, Tax, Depreciation, and Amortisation) – Profitability indicator
• Free Cashflow (excluding monthly tax reserves) – Financial resilience indicator
• Monthly Value of New Clients Won – Growth indicator
• Monthly Value of Clients Lost – Retention indicator

These metrics help keep us on course, identifying successes early and spotting potential issues swiftly.

Defining Ideal Clients

We also refined our definition of what makes a good client for Adaptive Accountancy, concluding that the best clients:

• Respond quickly to queries, enabling efficient communication
• Use the financial tools we provide (e.g., Dext, QuickBooks) promptly and consistently

Understanding our ideal client profile enables targeted marketing efforts and enhances client satisfaction through better-aligned expectations.

Industry Focus

A key discussion point was identifying industries and client types we actively want to pursue, as well as those we do not. By clearly defining this, we ensure our business development activities align strategically with our overall goals and strengths.

Evolving Service for Larger Clients

One of the most significant discussions focused on client perceptions as their businesses grow. Typically, around the £3m turnover mark, client expectations shift. We brainstormed ways to evolve our services to ensure we continuously exceed expectations, even at this level.

Our conclusion? Continuously provide added value. Accountants are incredibly valuable to growing businesses, and we’re committed to systemising our support to consistently demonstrate our worth clearly.

Stay tuned for our next blog, where we’ll share insights from our afternoon session, dedicated to operational efficiencies and day-to-day excellence.

If you’re looking for an accounting partner dedicated to proactive, strategic support, contact us—we’d love to explore how we can help your business succeed.