There is some good news for Britain’s small firms at the end of a difficult year, as a new survey has found that the COVID-19 pandemic is reminding people in the UK of the important of such businesses.

Small Business Saturday UK and American Express are responsible for the survey, and the results reveal that 59% of the people across the country that took part stated that their support for local small firms had increased since the start of the pandemic.

This shows the degree to which smaller, regional businesses have made themselves indispensable throughout the crisis by providing vital services and products, such as takeaways and home deliveries.

The annual Small Business Saturday event, which is designed to encourage customers to use firms in their area, will take place in early December, despite the pandemic.

Speaking to Bike Biz, Small Business Saturday’s director Michelle Ovens said that the crisis had really shown people the important community role that such firms play. She went on to add that:

“It’s vital we continue to support small businesses as this crisis continues, which is why we are determined to make this year’s campaign the most impactful ever.”

Many of these firms have sought outside help, such as an accountant for small business in South Yorkshire or another part of the UK, to enable them make it through the pandemic. Small Business Saturday is another very useful organisation for such firms, with last year’s event leading to customers spending £800 million on products and services from smaller businesses.