Want an example of why we’re different?

We have a client in a competitive sector, quite price sensitive, but offering a premium service.

I called him on Wednesday, out the clue, a catch up call

How’s business? how’s life? Happy with the service? Any concerns

The thing that we should be doing.

Our client was worried about a string of new rules coming in:

1) VAT Thresholds

2) The increase to minimum wage

3) The increase to employers NI

He’s nearing the VAT threshold and he’d been worried about the impact to his business, worried if the business is even viable when he hits it as his clients are not VAT registered

Here’s what I did

I put the phone down, I drilled out the last 3 months data of his accounts.

Calculated what this would have cost him in VAT over that period so that he knows. Often it’s not the problem that’s the issue, it’s not knowing

This now allows him to understand how his prices need to rise, or to look how much his sales need to increase by to maintain profitability.

Then I looked at staffing costs and applied the rises, and calculated the impact on his e’er national insurance

Gave him all the data, then I asked him two things, does he want help with:

a) Diving into his current pricing and calculations on how price increases impact his profits under the changes

b) Building a marketing plan to not just hit the threshold but smash it, by telling his customers and others why he is premium and what the clear differences are

That’s the difference between a standard cheap accountant and one that genuinely cares about their clients business