Yesterday, I took a “free” walking tour in Bratislava—one that cost me £40.

Matej, the guide, was phenomenal. His communication skills were second to none, even more impressive considering English isn’t his first language.

But here’s the thing—his talent is massively undervalued.

In a different setting, those skills could be earning him serious money. Great communication is one of the hardest and most lucrative skills to master, yet here he is, guiding tourists for tips.

And it got me thinking… how many business owners are doing the same?

Are You Serving the Wrong Customers?

I could spend my time helping individuals fix minor tax code issues. I’d work just as hard—but earn next to nothing.

Or, I could focus on small business owners, where my tax expertise saves them thousands—and where they value my knowledge enough to pay accordingly.

Many businesses spend too much time on low-value clients, draining their time and energy while making little impact on their bottom line.

It’s charity work, not business growth.

The Big Shift: Work Smarter, Not Harder

The most successful businesses focus on the right clients—those who:

✅ Appreciate your expertise
✅ Are willing to pay for real value
✅ Help you scale sustainably

As a business owner growing 40% year-on-year for three consecutive years, I’ve been through this shift.

Yet, it still shocks me how many clients come to me saying their accountant only speaks to them once a year, when it’s too late to do anything.

You deserve better. You deserve to pay the right tax, not waste money because of a lazy accountant.

Ready to Work With Someone Who Actually Cares?

If you’re serious about maximising profits, minimising tax, and having real conversations before it’s too late, let’s chat.

📌 P.S. Bonus pic of me in -6°C in Bratislava, checking out the castle!